So here is the newly revised: Apps For Actual Fashionistas (New York edition).
AfterLight: A Conde Nast photo assistant friend of mine turned me onto this image editor, which gives the user more control than Instagram. The filters are more subtle, and you can further dial their strength up and down. There are also options for exposure, brightness, saturation, and contrast; plus, cropping that allows you to cut an image into letters. Or shapes! Edit on AfterLight; upload to Instagram or any other social media site of your choosing; make yourself look amazing.
Instagram/Vine/Twitter: This wouldn’t be a roundup of apps for the fashion industry if these three weren’t mentioned. It’s a small, social world, and the tags fly fast. The Man Repeller and Kate Upton are getting silly on Vine, and Twitter tends to the professional, but Instagram is where it’s at. Goodies include group hugs at Coachella, group hugs with Derek Blasberg, and sweeping views of wherever Rosie Huntington-Whiteley is shooting.
SoulCycle: Nothing says ‘I work in fashion’ like SoulCycle. In maybe the best news of the summer for its rabid followers, the uber-hip spin chain is putting the finishing touches on a mobile app tentatively set to launch in early August. The app will accelerate the sign-up process by allowing Soul enthusiasts to pre-select classes and bikes before registration for the week goes live on Monday at noon, rather than having to select a class at noon through the company’s website. It will also enable social sharing so friends can sync up workouts, note classes they want to take, and see each instructor and his or her music lineup.
CitiBike: SoulCycle changed pop fitness the way fixed gear bicycles changed street-style photography. Scott Schuman’s inclination to snap well-dressed ladies on velocipedes ushered in a new era of Girls On Bikes, or Cycling In Heels. Which is all to say that the May 27 launch of NYC’s CitiBike bike share program and accompanying app for iOS and Android (showing bike locations, availability and routes) is big news for fashionistas without their own wheels. If the bike share operates smoothly this summer, I’m predicting a major deficit of bike availability between shows during fashion week in September.
Hailo & Uber: But sometimes you just don’t want to bicycle! Or your bag is too heavy, or whatever. Now that Hailo has been cleared to operate in NYC, it’s definitely going to be getting some use during New York Fashion Week, during which it is notoriously impossible to get a cab. Uber’s black car and SUV options may make it a better pick for those aiming for a sleeker look or who need the extra space to wedge in two dozen garment bags, shoe boxes and an intern.
GoodGuide: While not the sexiest app in the world, GoodGuide is your app if you care to know what exactly is going on your skin or in your hair. It lets you sort through products (personal care, food, apparel, etc.) and gives them ratings for health, environmental, and societal impact, along with a list of ingredients. Because sometimes finding a good sulfate-free shampoo really matters. Ask any beauty editor.
Beautified: Ever since this app launched in the last week of May, it’s been getting major buzz on industry news sites. That’s partly because DJ/cool-girl-about-town Hannah Bronfman is one-third of the brains behind the product, and partly because it’s a genuinely solid idea: you want to book a last-minute beauty appointment, and the app hooks you up with open appointments at salons and spas around town. Sure, similar apps have come before, but a) Beautified has culled a roster of participating salons that are already trusted city-girl faves and b) Bronfman is having a major moment right now.